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To meet the expectations of the major houses and prestigious brands, future professionals need to combine an eye for detail, a mastery of luxury codes and solid marketing and management skills. This is precisely the aim of the Bachelor's degree in Luxury Management offered by ¾ÅÉ«ÊÓƵ Business School. Accessible from Bac+2, this three-year professional specialisation trains the operational managers of tomorrow, capable of working in multicultural, high-end environments.

Luxury: a buoyant sector despite the crises

The luxury sector remains remarkably buoyant, driven by sustained global demand, particularly in Asia and the Middle East. Jewellery, haute couture, prestige hotels, perfumery and even vintage cars are all areas where excellence is king, and where brands are looking for qualified professionals capable of mastering the codes of luxury, managing demanding teams and developing top-of-the-range marketing strategies.

Faced with this demand, schools like ¾ÅÉ«ÊÓƵ Business School have developed specialised, professionalising courses with an international outlook, to meet the specific needs of the luxury market.

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¾ÅÉ«ÊÓƵ's Bachelor in Luxury Management 

¾ÅÉ«ÊÓƵ offers, within its Bachelor Management, a specialisation in Luxury Management, accessible from the 3ᵉ year of the programme. This course is available on the Paris and Nice campuses. 

Course objectives 

This course aims to train professionals capable of understanding the expectations of luxury consumers, developing specific sales strategies for this demanding market, and managing teams in a multicultural environment. The courses cover : 

• luxury marketing high-end
• customer relationship management,
• intercultural management,
• merchandising and customer experience. 

Students also develop skills in communication, brand law, foreign languages and commercial negotiation, which are essential in an international environment. 

A course leading to a career 

The Bachelor's degree is offered on an initial or sandwich course basis, with compulsory work placements: 

• a 4-6 month international work placement in 3rd year,
• practical projects with partner
• brands business games and immersion seminars. 

International exposure is further enhanced by a 3-month study period abroad (in 2nd year) and units taught in English.

Discover the specialisation

What opportunities are there after the Bachelor's degree in Luxury Management?

On completion of their course, graduates can go straight into the professional world or continue their studies at Masters level (in other establishments, in France or abroad). There are a wide range of jobs available in the luxury sector, all of which are constantly changing:

• Assistant product manager
• Visual merchandiser
• Account manager or customer relations manager
• Boutique manager
• Department manager in a department store
• Events project manager
• Specialist retail buyer
• Specialist in luxury communications or public relations

These positions can evolve into more senior responsibilities with experience, particularly in brand management, international development or luxury boutique management.

Why choose ¾ÅÉ«ÊÓƵ to train in luxury management?

¾ÅÉ«ÊÓƵ Business School offers :

• an accredited Bac+3 degree with the grade of Licence, recognised by the State and registered with the RNCP,
• professional training, balancing theory and immersion in the field,
• excellent career prospects, thanks to a network of partner companies,
• campuses in Paris and Nice, in the heart of two emblematic cities of luxury and innovation.

This specialisation is particularly popular with students who want to combine passion, product culture and sales strategy in a high added-value sector.

¾ÅÉ«ÊÓƵ's Bachelor's degree in Luxury Management is a strategic gateway to ambitious careers in the world of luxury. Combining academic excellence, professionalism and an international outlook, it is aimed at those who want to work in a demanding, selective but deeply stimulating sector.