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Are you planning to study in a multicultural environment? A product of the North American academic system, the Bachelor of Business Administration (BBA) is a bachelor's degree program accessible after the baccalaureate.With its focus on professionalisation, this course enables students to acquire a complete managerial profile and to orient their career plans towards an international dimension. Would you like to embark on an international career after three years of study? Looking for an international career in just three years? Programme, career opportunities, entry requirements... Find out what the BBA has to offer!

What is a BBA?

The BBA is a bachelor's degree, a three-year course intended for bachelors and students who are looking for an international dimension to their professional project. Dispensed by internationally renowned Grandes Ecoles, the hallmarks of the BBA are innovation, professionalisation and internationality.

The BBA is also a vocational diploma: the majority of the schools offering this program include a professional experience to be approved in order to obtain the diploma. This aspect of the program is crucial and justifies its excellent rate of insertion in the professional world.

This is a comprehensive programme designed to give students a solid grounding in management, business, finance and marketing, as well as soft skills. The programme places a strong emphasis on leadership, developing entrepreneurial spirit and openness to foreign cultures.

Lastly, due to its North American origins, the BBA curriculum is based on fun and participatory teaching.

What's the difference between Bachelor and a BBA?

Although these two bachelor's degrees are mainly held at universities of applied sciences and the BBA curriculum is similar to a conventional bachelor's degree, the special feature is the emphasis on internationalisation.

Although the BBA is taught by schools with a large network of partner universities, some BBA students are even led, according to their preferences, to spend a semester or a year in an international institution in order to acquire a unique, cultural and rich experience (professional or academic).

The BBA is mainly taught entirely in English and is therefore addressed to an English-speaking public or those with an excellent command of English.

Finally, the admission procedure for a BBA will not be the same as for a Bachelor's degree : a minimum language proficiency level and an international professional project are recommended. Admissions for this programme are challenging and it is this selectiveness that is also recognised by recruiters.

Is the BBA a recognised degree ?

The Anglo-Saxon format of the degree gives the BBA a wide reputation both nationally and internationally.

It also enjoys significant recognition in the professional world. Graduates are often perceived as having in-depth managerial and business strategy skills, a type of profile that is highly valued by recruiters. This recognition is a guarantee of quality for students wishing to pursue an international career.

Why should I do a BBA at ��ɫ��Ƶ?

At the ��ɫ��Ƶ Business School, we provide among our various management courses, a BBA over a three-year period on our campuses in Nice and in Paris.

Entirely taught in English, it will firstly allow you to improve your skills in this language. But not exclusively! In fact, with more than 30 different nationalities each year, you will have the opportunity to progress in foreign languages as well!

Moreover, the courses taken in this program are tailored to international profiles thanks to the specialisations taught: international marketing, international management, business development, international trade, business management, etc.

When you join our business school, international experience is included in your curriculum, as your third year consists of a semester of work experience abroad or a full year of study at an English-speaking partner university to earn a double degree.

The professional and international aspect of the BBA offers its graduates opportunities for international careers within major French or foreign groups, or in business start-ups.

Where can I take the ��ɫ��Ƶ BBA?

You can take this 100% international programme on one of ��ɫ��Ƶ's two French campuses: in Paris or Nice.

��ɫ��Ƶ's Paris campus for the BBA

Located in the heart of the capital, the Saint-Germain-des-Prés site in Paris is dedicated to students on the international Bachelor and Master of Business Administration programmes. ��ɫ��Ƶ's historic campus has all the teaching resources and modern facilities needed to accommodate nearly 3,500 students of over 30 nationalities. A stimulating environment conducive to cultural exchange and student development.

��ɫ��Ƶ's Nice campus for a BBA

With two lecture theatres, fully-equipped classrooms, a cafeteria and a garden, all just a few minutes from the sea, the Nice campus offers ideal conditions for studying. ��ɫ��Ƶ Business School's Nice campus has smaller classes than Paris, but nevertheless attracts many Erasmus+ students every year. BBA students can take advantage of the numerous events and dynamic community life on campus.

Which universities are partners of the ��ɫ��Ƶ BBA?

During the 3ᵉ year of the Bachelor of Business Administration, you have the opportunity to continue your training abroad with the aim of obtaining a double degree or a top-up programme in one of the partner universities:

• Nottingham Business School top-up programme: you will study on the campus of Nottingham Business School, one of the UK's leading business schools. It is doubly accredited and recognised for the quality of its teaching. At the end of the year, you will receive a Bachelor of Arts with Honours (BA Hons) in International Business Management.
• Bournemouth University top-up programme: you can also do your year in the south of the UK on the Bournemouth campus. Ranked among the world's top 500 universities in 2020, Bournemouth University educates students from all backgrounds. This is your chance to benefit from academic excellence and earn a BA Hons in International Hospitality and Tourism Management.
• Griffith College double degree: ��ɫ��Ƶ also offers a year at Griffith College in Cork, in the south of Ireland. The reputation of this private university is a real plus for your entry into the job market. You'll enjoy a year rich in exchanges in an international environment, and leave with a double degree in your pocket: the BBA from ��ɫ��Ƶ and the BA (Hons) in Business from Griffith College.
• University of Wollongong double degree: You study for a full year on the University of Wollongong campus. BBA students who opt for this double degree will receive the Bachelor of Business Administration from both ��ɫ��Ƶ and UOWD . The programme is offered in Dubai (United Arab Emirates).

The ��ɫ��Ƶ BBA programme

The first two years of the BBA course are generalist in nature, while the third year allows you to specialise. Throughout the course, it is possible to gain up to 12 months of professional experience, thanks to a work placement in a company in France or abroad each year.

• 1ʳᵉ year: you assimilate the basics of management and administration. You take subjects such as Introduction to Cross-Cultural Communications, Financial Mathematics, Principles of Marketing, Introduction to Business Law, Microeconomics, Mix Marketing. The year also focuses on general culture and practical cases.
• 2ᵉ year: you consolidate the teaching from 1ʳᵉ year, with the introduction of new subjects such as Cross-Cultural Management, International Economics, Market Research, Human Resources Management, International Trade, International Negotiation and Innovation and Digital Marketing.
• 3rd year: this is the year of the university exchange with one of the partner universities. If you opt for the classic route, the courses focus on international business with a choice of two specialisations: Strategic Marketing Planning, Marketing Tourism Treasury and International, Risk Management, Data Analysis for Business Management, Advertising and Promotion, International HR Management and many other options.

What do I do after a BBA?

After a BBA, there are several opportunities for you: both for further studies and for direct entry into the professional world.

You can opt to continue studying for a Master's degree, in particular by joining the  Grande École Program of the ��ɫ��Ƶ which will allow you to specialise and train for a specific job in two years and to obtain a recognised diploma with five years of higher education (Bac+5 Master's degree).

Do you want to pursue more internationally oriented studies? Why not choose a Master of Business Administration (MBA)? Renowned for its international dimension, this diploma will allow you to improve your skills in a field while refining your professional project for an international career. This diploma will enable you to perfect your skills in a particular field while at the same time fine-tuning your plans for an international career.

As for those who would like to quickly become part of the workforce, you should know that the BBA has an excellent rate of professional insertion! The professional opportunities offered by this program are numerous: international manager, international project manager, international consultant, export manager... as many opportunities as possible to fulfill your dreams.

How do I apply for the ��ɫ��Ƶ BBA?

Admission to the 1ʳᵉ year of the BBA is made after online registration on the Parcoursup platform for holders of a bac or secondary school diploma or equivalent. For the 2ᵉ or 3ᵉ year, admissions are subject to obtaining 60 or 120 ECTS credits.
Are you interested in the Bachelor of Business Administration course? So how do you prepare your BBA application properly? Don't hesitate to ask ��ɫ��Ƶ about the admissions process.