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At a time when more than half of people in France buy, consult or review products online, webmarketing plays a major role in the strategic management of many companies. As they constantly seek online visibility, they turn to digital professionals to ensure growth and optimise the use of digital data in their ecosystems. A high-level qualification, such as our MSc Digital Marketing & Data Analysis (masters-level, French RNCP level 7), will enable you to acquire the various skills you need to pursue the jobs of the future in this fast-growing and constantly changing sector.

Why take an online masters in Digital Marketing and Data Analysis?

Alongside more traditional offline marketing, webmarketing is now crucial for all companies that want to communicate with a new audience, convert them and build their loyalty. However, to be able to use the main forms of digital marketing leverage (such as natural referencing on Google, or 'SEO', social media marketing, Google Ads, Facebook Ads, email campaigns and affiliate marketing), you need specific technical skills. These can be acquired by taking a specific course in digital marketing and data management. Attractive to recruiters, this type of masters-level qualification will open the doors to many companies for you.

What is the programme of our online digital marketing course?

Our course has been designed to help you develop essential managerial, technical and interpersonal skills with core classes, specialised teaching, opportunities to put your knowledge into practice and complementary personalised workshops.

The common core of all our Masters of Science includes four modules:

• Project management
• Business Ethics & CSR
• Research and dissertation methodology
• Strategic Management

Specialised classes in the MSc Digital Marketing & Data Analysis will enable you to develop dual professional expertise:
Digital Marketing

• Digital Economy
• Innovation Strategy in Dynamic Global Markets
• Design thinking and Innovation
• e-Entrepreneurship
• Data strategy
• Data governance

Data analysis

• Python
• Dataviz
• Machine learning
• Text data extraction and management
• Databases – Big Data
• Business intelligence

Alongside this, the Executive Certificate will enable you to widen the range of your knowledge by choosing one or several of the following paths, according to your career aspirations:

• Diversity Manager
• Intrapreneur
• Innovation Manager

You will take a skills assessment in order to adapt your "Soft Skills Path" to your profile and plans, specifically with a view to online learning, with modules such as "Learn to learn" and "Managing your personal and work life". Lastly, you will write and defend a masters dissertation, which can be on an academic or operational topic in the field of digital marketing, data management or data analysis.

How to enrol for the online masters in Digital Marketing at ¾ÅÉ«ÊÓƵ?

Our MSc Digital Marketing & Data Analysis can be taken in either 12 or 24 months.

• To take our MSc in one year, you must have four years of higher education (240 ECTS credits), an International Bachelor's or, in France, a level 6/7 RNCP qualification.
• To take our MSc in two years, you must have three years of higher education (180 ECTS credits) or, in France, a level 5 RNCP qualification.

If you are a managerial-level employee, but you do not have the required qualification (three or four years of higher education, Bachelor's, level 5 French RNCP qualification), you can take our MSc if you have at least 10 years of experience.

Enrolment is based on an application (cover letter, proof of identity, copy of latest qualifications and academic transcript) and a half-hour interview. For further information about our enrolment procedure or the programme in general, please write to us at the following address: online@ipag.fr.

Advantages of the MSc in Digital Marketing and Data Analysis at ¾ÅÉ«ÊÓƵ

¾ÅÉ«ÊÓƵ Online combines the excellence that our school's reputation has been built on over the past five decades with the agility of online learning. In other words, you can take classes designed by ¾ÅÉ«ÊÓƵ's teacher-researchers, or professionals who are experts in their respective fields, while enjoying a high level of flexibility in the management of your learning time. You can study remotely, when and where you want, at your own pace, as you switch between synchronous and asynchronous teaching. You will also benefit from individual support from the beginning of your course through to graduation with a masters-level qualification, equivalent to level 7 in the French RNCP system. Lastly, to develop your employability, you will be able to gain work experience with the opportunity for a long internship or sandwich placement including four days a week at a company.

What career paths will be open to you following a Masters in Digital Marketing?

This qualification will make you an attractive potential employee, opening up various positions for you in France and overseas:

• Digital Marketing Officer
• Consultant
• Digital Project Manager
• Product manager
• Analytics Manager
• Webmarketing Manager
• Social Networks Manager
• Web Communication Manager
• Web Project Manager
• Marketing Director
• Product Manager
• User Experience Manager
• Web and Data Analyst
• etc.