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Our Management and Marketing / Business Development Bac+5 programme in Paris

The Management and Marketing / Business Development Bac+5 programme is a Master 2 in continuing education, the aim of which is to train future managers in the issues and practices inherent in corporate social responsibility. Our programme, accredited by the French government as a Level 1 RNCP qualification, trains managers with a strong ethical dimension, who are as concerned with the public interest as they are with the viability of their business model, and who are capable of combining strategic thinking with operational management.

Masters in Management and Marketing / Business Development : Definition and operation

What is Management and Marketing / Business Development?

This is an ��ɫ��Ƶ programme that aims to impart solid knowledge and raise awareness of the practice of Corporate Social Responsibility in companies and organisations.

It is a Bac+5 level continuing education course designed to train managers capable of steering sales and marketing development in a globalised and constantly changing environment. Accredited by the French government and registered with the RNCP level 7, this programme focuses on sales strategy, digital marketing and operational leadership.

By following ��ɫ��Ƶ's Master's in Management and Marketing / Business Development, students are trained in the regulatory environment governing marketing, both in France and internationally, while at the same time being made aware of the issues of today and tomorrow, such as inclusion or strategic human resources management. Finally, participants are prepared to manage strategic projects in the social, societal or environmental fields, and to help companies manage change.

How can we apply to your CSR programme?

Eligibility for admission to the ��ɫ��Ƶ Master's Degree in Management and Marketing / Business Development is open:

• To any graduate with a 4-year higher education diploma
• To any graduate with a 2 or 3-year higher education diploma who can justify at least 7 years of professional experience, via a Validation of Professional Acquired Skills 85 (VAP 85).
• To apply, you must submit . You will then be interviewed by a jury to assess the adequacy of your project with the training.    

Why do a Master's in Management and Marketing / Business Development at ��ɫ��Ƶ Paris?

Corporate Social Responsibility is an enthralling current topic, offering many opportunities because this theme requires real expertise in management sciences. Our program aspires to perfect the actors of organisational and societal change. In concrete terms, leaders who are both agile and inclusive. To do so, our training adopts a holistic conception of the firm and articulates theoretical contributions, role-playing and practical tools.

Our Master 2 in Management and Marketing / Business Development adopts an integrated thinking that is reflected in numerous sessions on the company of tomorrow, on change management and on the management of diverse teams. These modules are part of the "Diversity & Inclusion" programme, designed by the ��ɫ��Ƶ Chair in Inclusive Enterprise and our partner, the French Association of Diversity Managers.

By attending this Master's Program, the student has the opportunity to open his or her thinking to current and future CSR issues. Once active, they will be able to integrate social, societal and environmental issues into the global strategy of a company or organisation. Finally, it will be introduced to essential themes such as law and compliance, social management control, human resources management and strategic management...

In concrete terms, the lessons are divided into 4 key modules:

• Organisational management, to learn how to carry out a social audit and develop agility and vision in order to become a team manager.
• Agile leadership and transformation management within an organisation.
• Team management and CSR performance, to master the human resources, career and talent management.
• Career strategy and personal development, through individual and collective coaching sessions.  

By joining this Master's degree, the student has the benefit of the expertise of the ��ɫ��Ƶ Chairs and in particular the recognised expertise of the ��ɫ��Ƶ Chair in Inclusive Enterprise. This Chair conducts ten action-research projects in parallel, each involving about twenty companies. Thus, the speakers are not only the school's teacher-researchers but also experts from the business world, both trainers and coaches. The students can thus benefit from tailored support and orientation coaching to find their way at the end of the training.

The pace of the courses is compatible with the pursuit of a professional activity, with classes taking place on Fridays and Saturdays. In total, participants are on-site for 36 days on campus. The rest of the time, they have access to e-learning modules, for teaching that is as flexible as possible. Some modules are mandatory, while others are optional and allow participants to deepen their knowledge of certain subjects and concepts.

As a conclusion, the main differentiating element of our Master's degree in management and marketing / business development is the humanistic outlook, the pragmatic approach and the transformational ambition that drives it.

What should I do after a Master's degree in management and marketing / business development?

Once you graduated from the Master's Degree in Management and marketing / business developement, there are two paths to follow, depending on your professional project:

• The MBA option is a good option if you wish to improve your management skills and your knowledge of business economics.

You can also continue your studies with a DBA (Doctorate of Business Administration) if you wish to increase your knowledge from the Master's program and benefit from further training. This is a challenging course, which can be completed in 3 years and is aimed at managers who wish to give their careers a new impulse. Besides attending courses in marketing, business development, students from the DBA program must choose a thesis research topic. Why not choose a Social Responsibility problematic in order to go further in the thematic of your Master's degree?

• Or joining (again) the professional world. In fact, a graduate from our Master's degree is immediately effective in a multitude of positions: project manager, Marketing manager, consultant in business development... As Marketing manager is a particularly job-creating field at the moment, the professional insertion of our graduates is very satisfying!