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Progressive training over 3 years

• In the 1st year, students learn the fundamentals of management to gain an overall view of how a company is organised and operates. An initial sales consultancy placement of at least 2 months enhances the knowledge acquired.
• Year 2 is the year when you deepen your knowledge and go abroad to study for 12 to 16 weeks at one of ��ɫ��Ƶ's partner universities. You will have the opportunity to explore new cultures, master new professional practices, develop your adaptability skills and improve your language skills.
• In Year 3, you choose one of 8 specialisations to suit your campus and career plans: Digital Marketing and Communications (sandwich course), Luxury Management, International Business (in English), Asset Management (sandwich course), Business Tourism and Events, Entrepreneurship and Business Development (sandwich course), Accounting and Finance (sandwich course) and Industrial Management.

A training course that leads to a career

��ɫ��Ƶ's Bachelor in Management is highly sought after by recruiters, particularly because of its highly professionalising nature:

• A wide choice of specialisations in 3rd year that meet the needs expressed by companies in the regions where the programme is delivered;
• Professional immersion through a compulsory annual internship (minimum 8 months on the programme) and the possibility of doing a sandwich course in 3rd year;
• Professional certification recognised by companies in connection with the specialisation chosen in 3rd year (DTP, AMF, SCRUM, etc.);
• A career support programme built around the acquisition of interpersonal skills and corporate codes, thanks to regular meetings with alumni and practising professionals.

A teaching approach that takes account of each individual's specific needs

The Bachelor in Management programme is based on a variety of teaching methods that take into account the specific needs of each student:

• Project-based teaching, deployed each semester in collaboration with partner companies, which enables students to acquire knowledge through experience, and to strengthen their autonomy and their ability to work as part of a team;
• The use of digital technology to communicate with others (both local and international) and to develop the business tools they need to be employable;
• A choice of training pace in 3rd year : traditional with a long work placement, alternating between 3 weeks in a company and one week at school, or 100% online for the Marketing and Digital Communication specialisation.

Research-based training

Each year, students follow an introductory research module, culminating in the writing of a dissertation in 3rd year, based on their professional experience in their final year. These modules enable students to develop a critical mind, learn how to gather relevant data to shed light on business issues and come up with rigorous, structured recommendations that are the basis for effective decision-making.

A training course offering a holistic version of the manager

• Students will gain an understanding of the environmental and societal issues needed to be a player in tomorrow's economy;
• They will acquire skills related to management through a hybrid of training and skills, by means of modules delivered by partners, during specific workshops and discovery weeks, on campus or with the school's partners.
• Students will be exposed to an international outlook by working alongside international students on their campus, as well as through the compulsory academic expatriation stay in 2nd year (optional in 3rd year for students who have chosen the International Business specialisation) and through courses in English, preparation for the TOEFL exam from 1st year, etc.

Monitoring and support for each individual

��ɫ��Ƶ Business School's Career Center supports all students in their personal and professional careers : a dedicated team of staff, academic and professional support, individual coaching, CV and interview workshops, etc.

The Career Center regularly organises meetings with ��ɫ��Ƶ alumni who come to share their experiences, as well as meetings with companies looking for interns and work-study students.

Find out more about a Bachelor's course: definition and operation

Originating in the English-speaking world, the Bachelor's degree has gradually become part of the higher education landscape in France. It is a post-baccalaureate course, offered mainly by business schools. There is a wide range of specialised Bachelor programmes: management, graphic design, IT, web marketing, HR, etc.

This degree is highly prized by recruiters for its professionalising nature, as shown by the excellent rate of professional integration of graduates!

How long does a Bachelor's degree last?

A Bachelor's degree is a 3-year programme if started immediately after the Bac. However, it is possible to enter the programme via parallel admission, i.e. in the 2nd year after a validated year of higher education, or in the final year if you have the equivalent of a Bac+2, such as a BTS or a DUT.

What is the difference between a Bachelor's degree and a Licence?

The main difference between a Bachelor's degree and a Licence is the type of institution that awards the degree: public schools, particularly the Grandes Écoles, for the former; universities for the latter.

In addition, the number of students on a Bachelor's degree course is limited and the emphasis is much more on practical examples than on a Licence: seminars, practical work, case studies, Business Games, Serious Games, workshops led by professionals, compulsory work placements, etc.

For all these reasons, Bachelors programmes are much more professional in nature, with students acquiring the skills that companies are looking for, specialising in a particular subject and taking part in work placements and work-study courses, giving them solid professional experience before they even enter the job market!

How do I know if a Bachelor's degree is recognised by the State?

A state-recognised Bachelor's degree has the title ‘RNCP’, which means that it is registered in the Répertoire National des Certifications Professionnelles. Registration in the register is the responsibility of the Minister of Labour, not the Ministry of Higher Education.

A qualification certifies that the graduate has mastered the knowledge and skills required to practise a given profession.

Bachelor's degrees, visas, RNCP titles or labels are indicators of the quality of the various Bachelor's degrees, helping students to choose the right school. For example, the RNCP title guarantees a specific level of skills, while the visa attests to a high level of academic achievement and employability. ��ɫ��Ƶ Business School's Bachelor in Management is accredited as a Bac +3 and has the grade of Licence.

Why do a Bachelor's degree in management?

In France, the Bachelor's degree awarded by a business school is very popular, because of its many advantages over a licence.

The greatest advantage of this course is its professional dimension. At ��ɫ��Ƶ, there are numerous work placements throughout the course:

    8-week sales internship in the 1st year
    8-week specialisation work placement in 2nd year
    Specialised work placement of at least 16 weeks or work-study programme

��ɫ��Ƶ puts the emphasis on hands-on learning, as close as possible to the workplace. The teaching is highly operational and encourages group work. By the end of your Bachelor in management course, you will be sufficiently qualified to enter the world of work with confidence and work in a wide range of professions.

If you want to give your studies an international dimension, the Fast Track Bachelor is an interesting degree. ��ɫ��Ƶ also places great emphasis on foreign languages, with compulsory English courses and an optional second language (Spanish, Italian, German, Russian or Chinese).

Which Bachelor in Management should I choose?

8 specialisations are offered in the 3rd year of ��ɫ��Ƶ Business School's Bachelor in Management and you have the possibility of accessing all of these specialisations on an initial or work-study course basis:

Marketing & digital communication

Understanding consumer needs, developing digital communication strategies and mastering social networks are all fundamental skills in a world where visibility on the Web has become ‘the sinews of war’. This specialisation will enable you to develop your own digital project, as well as working for advertisers or agencies.

International Business

This specialisation, taught 100% in English, enables you to acquire all the skills needed for import, purchasing and commercial management. In a multicultural environment that is resolutely open to the world, you will learn to identify new business opportunities, negotiate partnerships, implement international marketing campaigns, manage supply chains, etc.

Luxury Management

Between permanence and the need for perpetual renewal, luxury requires specific skills. The aim of this specialisation is to give you the knowledge you need to evolve in this demanding world. Whatever your chosen field, you will learn how to decipher the needs and behaviour of consumers in order to develop and implement effective commercial strategies.

Wealth Management

You enjoy understanding financial mechanisms and have a flair for sales and interpersonal skills. You will develop the financial, technical and interpersonal skills needed to succeed in the bancassurance sector or in an asset management firm.

Business Tourism & Events

This specialisation aims to train versatile and competent professionals in the fields of events management and tourism.

Entrepreneurship & Business Development

You are creative, innovative and results-oriented. We'll prepare you for a career in sales or entrepreneurship, whether you're setting up or taking over a business.

Accounting & Finance

This specialisation equips students with operational expertise, enabling them to acquire knowledge of the banking and finance sectors.

Industrial Management

This specialisation equips students with the technical and managerial skills required for the transport and logistics sectors. This specialisation will be available from September 2026 for the Thionville-Luxembourg campus.

 Admission requirements for the Bachelor in Management at ��ɫ��Ƶ Business School :  

You can enter the Bachelor in Management programme immediately after the baccalauréat. Admissions to the Bachelor in Management programme are open to students in their final year of high school in scientific, economic, literary, technological or vocational subjects, provided they have passed the baccalauréat.

It is also possible to enter the Bachelor in Management programme in the second year on the Paris campus or in the third year on the Paris and Thionville-Luxembourg campuses, on the basis of a portfolio, and subject to obtaining 60 credits in the second year and 120 ECTS credits in the third year (which corresponds to two years of study, i.e. a BTS, DUT or 120 credits from a university degree).

Admission procedure :

Registration on Parcoursup for students with a French diploma.

•  Assessment of your application, after which you may be invited to a recruitment session on the Paris campus.
• Motivation interview (30 minutes).

Bachelor in Management: teaching methods at ��ɫ��Ƶ Business School

When does the ��ɫ��Ƶ Bachelor in management course start?

The start of the Bachelor Fast track takes place in February for the 1ʳᵉ year. This is a great opportunity for students who have not been satisfied with their post-bac choice of direction to change direction quickly.

Can ��ɫ��Ƶ's Bachelor in management be taken on a sandwich course?

��ɫ��Ƶ's Bachelor in Management allows you to do each of these specialisations on a sandwich course in 3ᵉ year.

What to do after a Bachelor in Management: further study and job opportunities

At the end of the Bachelor's degree, there are two options open to you, depending on your career plans.

Continuing your studies after a Bachelor's degree

You can continue your higher education with a Master's or MBA. At ��ɫ��Ƶ Business School, you can also enrol in the Grande École Programme, a bac +5 diploma with a Master's degree and EFMD accreditation.

If you wish, you can continue your studies abroad. On completion of the Bachelor in management, ��ɫ��Ƶ offers the American Track, the English-language version of the Grande École Programme. This programme offers you expatriation opportunities and may enable you to obtain a dual degree.

Entering working life after a Bachelor's degree

What to do after a Bachelor's degree? You also have the opportunity to enter the job market immediately, thanks to the experience you have gained during your studies, and to apply for a wide range of positions in different fields (digital marketing, sales, human resources, etc.).