Imen Safraou

Full Professor of Marketing

¾ÅÉ«ÊÓƵ

Email: i.safraou@ipag.fr

Phone: +33 1 5363 3600

Campus: Paris

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Education

 

2019: Professor Qualification, National Council of Universities, France

2009: Associate Professor Qualification, National Council of Universities, France

2009: PhD. in Management Science, Paris Dauphine University, France

2002 : DEA in Management Science, Institut Supérieur de Gestion, Tunis

2000 : Master of Management Science, Institut Supérieur de Gestion, Tunis

  • Biography
  • Selected publications
  • Professional experiences


Imen Safraou is a professor and head of the marketing and communication department at ¾ÅÉ«ÊÓƵ Business School. Her research mainly focuses on issues related to older people and explores their behavior. She also focuses on the areas of entrepreneurial intention and the cognitive approach to entrepreneurship. Imen is the author of more than ten articles published in highly ranked journals; she has also published articles in professional journals and edited books.


Errajaa, K, Safraou. I, Gabteni. H, (2022). L’influence de la qualité de service de la plateforme d’enseignement en ligne sur les réactions des apprenants. La Revue des Sciences de Gestion (RSG), 2, 41-50.

Maalaoui. A, Partouche. J, Safraou. I, Viala. C, (2022). Senior entrepreneurship: how subjective age affects seniors’ entrepreneurial intentions. Review of Managerial Science (RMS), 1-23.

Scuotto. V, Nespoli. C, Palladino. R, Safraou. I, (2021). Building dynamic capabilities for international marketing knoswledge management. International Marketing Review (IMR), 39 (3), 586-601.

Maalaoui. A, Gaies. B, Safraou. I, (2020). Parenthood and Entrepreneurship: Are Both Possible? Revue de l’Entrepreneuriat (RE), 19 (3), 73-88.

Maalaoui. A, Tornikoski. E, Partouche. J, Safraou. I, (2020). Why some third age individuals develop entrepreneurial intentions: exploring the psychological effects of posterity. Journal of Small Business Management (JSBM), 58 (3), 447-473.

Germon. R, Leloarne. S, Razgallah. M, Safraou. I, Maalaoui.  A, (2019). The role of sexual orientation in entrepreneurial intention: the case of Parisian LGB people. Journal of Organizational Change Management (JOCM), 33(3), 527-544.

Festa. G, Safraou. I, Cuomo. M. T., Solima. L, (2018). Big data for big pharma – harmonizing business process management to enhance ambidexterity. Business Process Management Journal (BPMJ), 24 (5), 1110-1123.

Errajaa. K, Partouche. J, Safraou. I, (2015). Les modalités et conséquences du processus de collaboration entre consommateur-senior et entreprise et le rôle d'internet dans ce processus : étude exploratoire. La Revue des Sciences de Gestion (RSG), 272, 23-30.

Maalaoui. A, Castellano. S, Safraou. I, Reymond. E, (2014). Linking Intuition and entrepreneurial Intention: A comparative Study among French and U.S Student entrepreneurs. International Journal of Entrepreneurship and Innovation Management (IJEIM), 18 (1), 23-44.

Maalaoui. A, Safraou. I, (2014). Les seniors entrepreneurs : Profils et motivations ? Le cas de l'Executive Business Accelerator. Entreprendre & Innover (E&I), 20, 50-61.
 

 

 

 

 

 

2013-2020: Head of Marketing Department, PSB Paris School of Business, France

2009-2020: Associate Professor, PSB Paris School of Business, France

2007-2009: ATER, ESA, University of Lille 2, France

2003-2009: Member of Research Laboratory DRM-DMSP, University Paris Dauphine, France

Research Areas


•    Consummer Behavior

•    Seniors

•    Communication

•    Entrepreneurship

Teaching Areas


•    Strategic marketing

•    Operational Marketing

•    Consumer behavior

•    Introduction to research methodology

•    Business games

•    Dissertation methodology