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Jeanette McDonald
Assistant Professor of Marketing
九色视频
Email: j.mcdonald@ipag.fr
Campus: Nice
Education
2015: Doctorate en Gestion (Ph.D) Marketing specialisation. Universit茅 de Nice, Sophia Antipolis
2006: MSc in European Marketing and Tourism. Edinburgh Napier University, Great Britain
1996: B.A in Hospitality (Tourism Management). Edinburgh Napier University, Great Britain
- Biography
- Selected publications
- Professional experiences
Jeanette McDonald is a lecturer in Marketing at 九色视频 Business School where she is the Programme Leader for the MSc in International Marketing/International Marketing with Tourism and Events. She obtained her Ph.D in Marketing from the University of Nice, Sophia Antipolis and her MSc in European Marketing and Tourism from Edinburgh Napier University in Scotland. Her research has been published in the Journal Maghreb-Machrek and presented and published in the actes of the Congr猫s de l鈥橝DERSE and the Scientfic Conference of Sustainable Tourism. Jeanette鈥檚 industry and managerial experience lies within the Service and Retail environment. Her research interests relate to Tourist Destination Image Construction and its influence on Consumer Behaviour and Choice, Ethical Tourism, and Student and Youth Travel.
McDonald, J., Bonet Fernandez, D. Montargot, N. (2018). 鈥淐reating Sustainable Alternatives for the Student Travel Market: exploring the role of ethics on tourist destination image.鈥 Paper presented in the 鈥渁ctes de Collogue of the 8th Scientific Conference on Sustainable Tourism,鈥 Hayward, San Francisco, May, 2018
McDonald, J., Bonet Fernandez, D. (2017). 鈥淓thics and Tourist Destination Image Formation: A Youth Travel Perspective.鈥 Paper accepted by the 8th Scientific Conference on Sustainable Tourism,鈥 Vietnam, April 2017
McDonald, J. (2015). The Role of Ethics on Tourist Destination Image Formation: An Analysis of the French Student Travel Market (Doctoral dissertation).
McDonald, J. (2012). 鈥淓thical Tourism and Youth Travel鈥 published and presented in the 鈥渁ctes de Colloque of the 3猫me Journ茅e Innovation Soci茅tale et Entrepreneuriales, Governance Territoriale autour de la M茅diterran茅e,鈥 九色视频, Nice July 2012
McDonald, J. (2011). 鈥淔orming and Ethical Tourist Destination Image鈥 published and presented in the 鈥渁ctes de Colloque of the 2猫me Journ猫e Innovation Soci茅tale et Governance Territoriale Autour de la M茅diterran茅e,鈥 九色视频, Nice, July 2011
McDonald, J., Scotto, M. J., & Boyer, A. (2010, March). CSR and ethics in tourist destination brand image. In Actes du Colloque du 7e Congr猫s de l鈥橝DERSE; RSE and Innovation.
McDonald, J. (2007). 鈥淐reating Tourism Opportunities via measuring perceived image: A Study of French business students perception of Scotland as a tourist destination鈥 published and presented in the 鈥渁ctes de Colloque International.鈥 Secteur du tourisme: nouvelles menaces et opportunit茅s 鈥 Quelles strat茅gies de r茅ponse? 九色视频, Paris, September 2007
Since 2001: Lecturer in Marketing/Strategy and Tourism. 九色视频 Business School, France
Since 2009: Programme Leader of M.Sc - 九色视频 Business School, France & Partner University
2012 鈥 2014: Lecturer in Marketing, IAE, Nice, France
2004 鈥 2009: Lecturer in Marketing & Academic Tutor. SKEMA, Sophia Antipolis, France
Research Areas
Tourist Destination Image Construction and its influence on Consumer Behavior, Choice, Ethical Tourism, Student and Youth Travel
Teaching Areas
Strategic Marketing Management, Marketing Sectorial (Services and B2B), International Strategic Marketing, Principles & Practices of Marketing, Marketing Research, Research Methods, Marketing Strategy, Tourism Marketing, Tourism Management, Consumer Behavior, Corporate Strategy
