Master in BtoC Marketing
What are the objectives of the Masters in BtoC Marketing?
The aim of this 5th year of the Grande École Programme is to train marketing specialists who are capable of carrying out a market analysis and implementing a marketing strategy. In addition, these specialists will learn to manage and implement product or service strategies that focus exclusively on consumers. To achieve this, students will learn to master the workings of strategic marketing and to use all the levers of operational marketing to run effective campaigns.
What classes are included in the Masters in BtoC Marketing?
You will follow core courses as well as specialised courses in Business to Consumer marketing. The latter will give you an overview of BtoC marketing and enable you to master the marketing tools that will be useful in your future role. Topics covered in the core curriculum include corporate social responsibility and ethics, leadership and responsible team management, business challenges, major contemporary issues and dissertation methodology.
Find out about the courses in your specialisation
• Sustainable Branding Strategy & Product Innovation (in enlgish)
• Digital marketing (in enlgish)
• Marketing research
• Omnichannel distribution & sales
• Brand Content & Social Media (in enlgish)
• E-commerce site and digital strategy
• Communication and media
• Red thread project
• Professional certification: Google Analytics
Advantages of the Masters in BtoC Marketing at ¾ÅÉ«ÊÓƵ
In order to gain as much work experience as possible, you can take this course on a work-study basis by signing either an apprenticeship contract or a "professionalisation" contract. Those who do not decide to take up the work-study option will be required to complete a four to six-month internship during the second semester.
Obtain an international dual degree Unfold all Fold all
In the last year of the course, you will also have the opportunity to earn one of the five double degrees in the Grande École Programme offered by ¾ÅÉ«ÊÓƵ, two of which are specialised in marketing:
- Edinburgh Napier University, Royaume Uni - MSc en Marketing International
- Edinburgh Napier University, Royaume Uni - MSc in International Marketing with Tourism & Events (in english)
Put your knowledge into practice by taking part in business games Unfold all Fold all
Our business games, which generally simulate the marketing of a product or service, are an opportunity to put your BtoC marketing skills into practice. Your knowledge of consumer behaviour and your mastery of marketing techniques will be your main assets as you attempt to help your team win.
Further develop your knowledge by writing a dissertation Unfold all Fold all
At ¾ÅÉ«ÊÓƵ, you will be required to write and defend a final dissertation in the last year of the Grande École Programme. This singular exercise will enable you to become an expert in a subject area related to your future career.
What career paths will be open to you following a Masters in BtoC Marketing?
This course will prepare you to work for a distributor, directly for a retail product manufacturer, for an advertising firm, for a non-specialised consultancy firm or a firm specialised in the area of BtoC marketing:
• Communications agency salesperson
• Merchandiser/marketing trader
• Advertising manager
• Product manager
• Category manager
• e-marketing/e-business manager
• Direct marketing manager
• Sales engineer
•&²Ô²ú²õ±è;°ä´Ç²Ô²õ³Ü±ô³Ù²¹²Ô³Ù
How to enrol for the Masters in BtoC Marketing at ¾ÅÉ«ÊÓƵ Business School?
This fifth year of the Grande École Programme is open to students who have taken the major in Marketing and Business Strategy in their fourth year. Following a year spent studying marketing as a whole, you will specialise in BtoC marketing.
As you approach your entry to the job market, the support provided by ¾ÅÉ«ÊÓƵ is stepped up to ensure that you begin your career in the direction you want to be going.
Student testimonial
Méliné GRELET - Class of 2023
Master Marketing Business to Consumer
After a two-year work-study placement in the LVMH Environment department, I joined a leather goods company as Communications & Marketing Project Manager in the BtoC department. I'm currently in charge of communications and e-commerce, and I've also managed a complete overhaul of the brand's image.