Master in Commercial Strategy & Business Development
What are the objectives of the Masters in Commercial Strategy & Business Development?
What courses are offered in the Masters in Commercial Strategy & Business Development?
As part of this programme, you will take core courses as well as so-called ‘specialisation’ courses, which will enable all students to be operational in their field as soon as they leave the school. Topics covered in the core curriculum include: corporate social responsibility and ethics, leadership and responsible team management, business challenges, major contemporary issues and dissertation methodology.
Find out about the specific courses for this specialisation
• Negotiation
• Omnichannel distribution & sales
• Salespeople's financial indicators
• Global account management (in english)
• Digital & sales (in english)
• International Trade and Supply Chain (in english)
• Sales management
• Red thread project
• Professional certification: Salesforce
Advantages of the Masters in Commercial Strategy & Business Development
Complete your course by combining work and study Unfold all Fold all
At ¾ÅÉ«ÊÓƵ, you can take this course on a work-study basis and sign either an apprenticeship contract or "professionalisation" contract. If you do not choose this option, you will still gain significant work experience by completing the compulsory internship lasting four to six months during the second semester.
Obtain a dual degree Unfold all Fold all
The fifth year of your course is also an opportunity to develop two areas of expertise (marketing and finance or international management) over the course of an overseas study period in the United States, Russia or the United Kingdom, which offers a chance to discover a new economic environment and earn a dual degree. Dual degrees are proposed at some world-renowned establishments: City University of New York, University of Greenwich, Napier University.
Put your knowledge into practice with business games Unfold all Fold all
Our business games involve simulating the marketing of a product on a given market, offering you the opportunity to put your knowledge into practice. Over the course of several days, with students enrolled in other courses of the Grande École Programme, you will pool your skills to devise an innovative action plan and win over a panel of experts.
Develop in-depth expertise through a dissertation Unfold all Fold all
By completing this exercise, which is compulsory for all students in the fifth year of the Grande École Programme, you will build in-depth knowledge in the field that you will choose jointly with your dissertation supervisor.
What career paths will be open to you following a master in commercial strategy & business development?
When you graduate with your degree, you will be able to apply for various posts in France and overseas:
• Communications agency salesperson
• Merchandiser/marketing trader
• Advertising manager
• Product manager
• Category manager
• E-marketing/e-business manager
• Direct marketing manager
• Sales engineer
• Consultant
How to enrol for the master in commercial strategy & business development at ¾ÅÉ«ÊÓƵ?
This fifth year is open to students who have taken the Marketing and Business Strategy specialism of the Grande École Programme in the fourth year.
As you approach your entry to the job market, you will benefit from additional support to ensure that you begin your career in the direction you want to be going.
