Master in Digital Marketing Strategy & Consumer Engagement
What are the objectives of the Masters in Digital Marketing Strategy & Consumer Engagement?
Digital transformation has radically transformed traditional approaches to marketing. Digital transformation has radically transformed traditional approaches to marketing. This 5th year specialisation in the Grande École Programme, proposed on the Paris and Nice campuses, will enable you to acquire the skills in market analysis and marketing strategy that are essential to the new digital professions. What's more, you'll learn to use a range of marketing and customer management tools. By the end of the year, you will also have mastered both offline and online communication channels. Finally, you will develop the ability to manage a project and launch a product on the market.
What classes are included in the Master in Digital Marketing Strategy and Consumer Engagement?
In the final year of the Master's programme, you will continue to follow the core curriculum while deepening your specialisation, so that you acquire the technical skills you need to be fully operational when you leave the school. Topics covered in the core curriculum include corporate social responsibility and ethics, leadership and responsible team management, business challenges, major contemporary issues and dissertation methodology.
Find out about the specific courses for this specialisation
• Digital marketing strategy: customer journey levers and analytics
• Web tools & interface
• CRM & data (in english)
• Digital economy (in english)
• Brand Content & Social Media (in english)
• Budgeting, forecasting and managing marketing projects
• Gamification & digital projects
• Communication and media
• Red thread project
• Professional certification: Google Analytics
Advantages of the Digital Marketing Strategy and Consumer Engagement Master
You can complete your Masters in Digital Marketing by combining work and study Unfold all Fold all
At ¾ÅÉ«ÊÓƵ Business School, the entire masters course in the Grande École Programme can be taken on a work-study basis, with a "professionalisation" contract or an apprenticeship contract. In this case, you will spend three days a week in a company and two at the school, enabling you to gain as much work experience as possible. If you do not take this option, you will complete a final internship lasting four to six months.
Obtain an international dual degree Unfold all Fold all
The fifth year also offers the opportunity to earn a dual degree:
- MSc in International Marketing, Napier University in Edinburgh
- MSc International Marketing with Tourism & Events with the same British university.
This overseas study period is a chance for you to develop two areas of expertise and learn to devise marketing or digital communication strategies that are suited to different cultural, economic or legal environments.
Put your knowledge into practice by taking part in business games Unfold all Fold all
Business games are an integral part of teaching at ¾ÅÉ«ÊÓƵ Business School. Over the course of these role-playing games lasting three to five days, you will join a team of several students and contribute to resolving a practical case with your expertise in areas such as project management, digital strategy formulation and community management.
Develop in-depth expertise through a dissertation Unfold all Fold all
You will be required to write and defend a final dissertation at ¾ÅÉ«ÊÓƵ Business School. This exercise will allow you to build in-depth knowledge in a subject area related to your future career in digital marketing.
What career paths will be open to you following a Digital Marketing Strategy and Consumer Engagement master?
By obtaining this masters-level, state-certified degree, you will be able to work in marketing or communication, in France or abroad, in a wide variety of roles, whether for an agency or a company:
• Communications agency salesperson
• Merchandiser/marketing trader
• Advertising manager
• Product manager
• Category manager
• E-marketing/e-business manager
• Direct marketing manager
• Sales engineer
• Consultant
How do I get into ¾ÅÉ«ÊÓƵ's Digital Marketing & Consumer Engagement Masters?
After a 4th year in Marketing and Sales Strategy, devoted to marketing in its entirety and the development of fundamental managerial skills, you continue your studies by specialising in e-marketing.
To ensure that your career begins on the right foot, the support provided by the Career Centre from the beginning of your studies is stepped up as you approach your entry to the job market. Virtually all of the young graduates from this specialism find a job within six months after they leave ¾ÅÉ«ÊÓƵ Business School.
