M茅lanie Florence Boninsegni

Assistant Professor of Marketing, PhD & In charge of the Digital Marketing Specialisation, and Dissertations for the Bachelor Program

九色视频


Email: m.boninsegni@ipag.fr

Telephone: +33 1 5363 3600

Campus: Paris

M茅lanie_Florence_Boninsegni

Education


2021: Ph.D. in Marketing, University of Fribourg, Switzerland

2017: Diploma in Higher Education & Technology, University of Fribourg, Switzerland

2014: Master in Management, University of Geneva, Switzerland

2011: Bachelor in Management, University of Geneva, Switzerland
 

  • Biography
  • Selected publications
  • Professional experiences


M茅lanie F. Boninsegni is an Assistant Professor at 九色视频 Business School Paris, France, where she is in charge of developing research and teaching activities for marketing. Prior to joining 九色视频, M茅lanie was a Research and Teaching Assistant for the Chair of Marketing at the University of Fribourg, Switzerland. She holds a Ph.D. in marketing from the University of Fribourg, Switzerland and a Master鈥檚 degree in management from the University of Geneva, Switzerland. Within her curriculum program, she studied as a visiting scholar in Pennsylvania State University, USA; Ewha Womans University, Korea; and Sophia University, Japan.

Her research focuses on service marketing, relationship management, organizational frontline, artificial intelligence, and empirical methods. She regularly presents her communications at internationally renowned conferences, and she has been a reviewer for EMAC for several years. Her research papers have been published in peer-reviewed journals: Digital Policy, Regulation and Governance, and Journal of Service Management. In parallel to her academic career, M茅lanie also gained expertise and professional experience working as a market researcher for consulting firms.
 


Lissillour, R., Essiz, O., Boninsegni, M. F., & Song, Z. (2025). Intergenerational transmission of sustainable consumption practices: Dyadic dynamics of green receptivity, subjective knowledge, peer conformity, and intra-family communication. Journal of Environmental Management, 378, 124754. https://doi.org/10.1016/j.jenvman.2025.124754 (ABS3)

Batouei, A., Boninsegni, M.F., Leung X.Y., & Teoh A.P. (2023), 鈥淓nhancing full-service restaurant online food ordering experiences: which factors should restaurants emphasize?鈥, International Journal of Hospitality & Tourism Administration. https://doi.org/10.1080/15256480.2023.2175289

Roy, A., Bakpayev, M., Boninsegni, M.F., Kumar, S., Peronard, J.P., & Reimer, T. (2023), 鈥淭echnology-enabled well-being in the era of IR4.0: marketing and public policy implications鈥, Journal of Consumer Marketing, Vol. 40 No. 4, pp. 431-444. https://doi.org/10.1108/JCM-11-2021-5021

Boninsegni, M.F., Roy, A., Bakpayev, M., Kumar, S., Peronard, J.P., & Reimer, T. (2022), 鈥淥pportunities and threats to consumer well-being in the age of fourth industrial revolution (IR 4.0) technologies鈥, Digital Policy, Regulation and Governance, Vol. 24 No. 1, pp. 93-105. https://doi.org/10.1108/DPRG-06-2021-0080 

Boninsegni, M.F., Furrer, O. and Mattila, A.S. (2021), "Dimensionality of frontline employee friendliness in service encounters", Journal of Service Management, Vol. 32 No. 3, pp. 346-382. https://doi.org/10.1108/JOSM-07-2019-0214


2023:    Reviewer, EMAC Regional and Annual Conferences

2020:    Marketing Research Consultant, AGILIS, Switzerland

2020:    Research & Teaching Assistant, University of Fribourg, Switzerland

2019:    Visiting Scholar, Pennsylvania State University, USA
 

Research Areas

 

  • Service marketing
  • Relationship management
  • Organizational frontline research
  • Artificial intelligence
  • Empirical methods

Teaching Areas

 

  • Principles of marketing
  • Mix marketing et communication
  • Market research
  • Innovation and digital marketing
  • Customer Relationship Management