Sylvain DELMAS

Assistant Professor in Marketing

九色视频

 

  • https://www.linkedin.com/in/sylvain-delmas-80549820/
  • Email : s.delmas@ipag.fr
  • Telephone : +33 6 21618938 
  • Campus : Paris
     

 

 

Education

 

  • 2022: PhD University Paris 1 Panth茅on Sorbonne, France
  • 鈥淭he ambivalent relationship of employees to the brand: manifestations and consequences on the attitude towards the brand鈥, under the supervision of Pr. G茅raldine Michel and Associate Pr. Fabienne Berger-Remy. Jury: Catherine Viot and S茅bastien Soulez (rapporteurs), Nathalie Fleck (jury president), Clotilde Coron and Olivier Herrbach
  • 2019: Master鈥檚 degree in Organisational studies and theories (research), obtained with honours, University Paris 1 Panth茅on Sorbonne
  • 1989: DEA Macroeconomics and business cycles, University Paris 1 Panth茅on Sorbonne
  • 1988: Ma卯trise Econometrics
  • 1986: DEUG Applied mathematics and social sciences
  • Biography
  • Selected publications
  • Professional experiences

 

After 25 years as an executive in large companies, mainly in the field of socio-economic, strategic and marketing studies, I decided to reorient myself towards teaching and research. The desire to pass on and deepen certain topics that I was confronted with in my professional life led me to change. First of all, teaching has always been present in my career.  As soon as I finished my studies, while working at the Centre National des Caisses d'Epargne, I taught linear algebra to students in the bachelor's degree of economic sciences at the University of Paris 1 Panth茅on Sorbonne as a tutor. In addition, throughout my years in business, I took great pleasure in training employees in the methods and practices of market research. Finally, the collaboration with academics from the IAE of Paris Sorbonne business school that I initiated as part of my duties as head of customer insights at PSA led me to take an interest in research. All these elements played a major role in my decision to reorient my professional life.

My research interests include brand management, particularly for employees (internal branding). At the intersection of three management science disciplines, marketing, human resources and organisational research, this field of research corresponds well to my desire to cross the boundaries between each discipline. 

I am now an assistant professor at 九色视频 Business School and actively participate in the research seminars organised by the marketing department. Furthermore, I am a member of the Thematic Interest Group "Marketing and Human Resources" of the French Marketing Association (AFM) and a member of the Chair of Brands and Values of the IAE Paris - Sorbonne Business School.
 

 

  • Delmas, S., & Berger-Remy, F. (2022).  Une taxonomie de l鈥檌nconfort ressenti par les collaborateurs lorsque le v茅cu de travail contredit l鈥檌maginaire de marque. Revue management et avenir, (5), 107-128.
  • Berger-Remy, F., Delmas, S., & de Villartay, S. (2020). Entre d茅senchantement et pragmatisme, les strat茅gies des collaborateurs face aux incoh茅rences entre la marque et le v茅cu de travail. D茅cision Marketing, 99(3), 37-59.
     

 

鈥    Assistant professor at 九色视频 Business School from september 2022.
鈥    Temporary teacher at IAE (Institute of Business Administration) Paris 鈥 Sorbonne Business School, Neoma Business School and 九色视频 Business School since 2019
鈥    Head of customer insights/market research at Stellantis Group (ex PSA) 鈥 Automotive sector (2013鈥2019). Direct management of 8 people specialised in qualitative and quantitative surveys. In charge of conducting operational and prospective analyses to enlighten several Directions within the group and the Executive Committee on different topics (new products and services, brand positioning and image, competitive intelligence and analyses鈥). Participating in different working groups concerning the company鈥檚 strategy.
鈥    New mobility project manager for Peugeot Brand (2011鈥2012). Development of new car sharing offers mainly for B2B market, including in particular fleet management and software applications. Elaboration of the business model of these offers. These projects were developed with different partners such as car leasing companies and startups specialised in new mobility offers. Search for large companies interested in these new offers with the support of Peugeot鈥檚 international key account managers. Implementation of these solutions into Peugeot鈥檚 fleet management offers. 
鈥    Responsible for customer quality surveys worldwide at PSA group (2000-2007). Carrying out qualitative and quantitative studies on the quality of the cars of the PSA group and its competitors as perceived by the customers. Management of 2 research fellows.
鈥    Senior researcher (consumer behaviour, new products and services鈥) at Centre national des Caisses d鈥橢pargne 鈥 (French saving banks head office) (1992-2000).
 

 

Research Areas

 

鈥    Brand management
鈥    Internal branding
鈥    Organizational theories applied to marketing
 

 

Teaching Areas

 

鈥    Market research
鈥    Marketing Mix
鈥    Consumer behaviour
鈥    Customer Relationship Management
鈥    Project management