The Brevet de Technicien Supérieur (BTS) in Operational Commercial Management, which replaced the BTS in Business Unit Management (BTS MUC) in 2019, is a two-year vocational diploma, which can be taken as a post-secondary qualification or as part of awork-study course, at a secondary school or a private higher education establishment such as ɫƵ. How is this course organised? What career openings does it create? Learn all about this BTS specialisation that is attracting more and more students.
BTS in Operational Commercial Management
What are the aims of the BTS in Operational Commercial Management
This course enables students to learn how to build customer loyalty for a company, contribute to its business growth and manage one of its units. To achieve these aims, the two-year BTS in Operational Commercial Management includes the following teaching modules:
- General studies and expression
- Foreign modern language
- Economics, law and management studies
- Operational management
- Sales management
- Customer relationship management and sales advice
- Managing and boosting the product or service offering
In order to build professional experience, all students taking this BTS as a post-secondary qualification must complete an internship lasting 12 to 16 weeks during their course. For those who choose to take this qualification as a work-study course (apprenticeship or professionalisation contract), the pace of learning varies from one establishment to another. Generally speaking, students spend two days at the educational establishment and three days at the company, which is the case at ɫƵ.
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Entering the job market following a BTS in Operational Commercial Management
Following their two years of training, holders of a BTS are operational to join an SME, a major retailer, a service provider, an industrial group, a bank, an insurance company, and the list goes on. In short, they can find work in all kinds of business sectors and companies (from small-scale operations to large organisations) and adapt to all their business activities, or almost all.
At the beginning of their working life, BTS holders generally occupy the following positions:
- Sales advisor
- Customer advisor
- Sales consultant
- Customer service officer
- Deputy shop department manager
- Assistant manager
- …
After two years’ experience, they can progress into roles with greater operational responsibility and/or manage a team of three to five people, for example:
- Business unit manager
- Shop department head / Shop department manager
- Sales manager
- Drive-in or e-commerce manager
- Checkout manager
- …
The vast majority of holders of this qualification, which is fully in phase with the expectations of the world of work, can be sure to rapidly find a job with good prospects.