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In recent years, a number of new developments have changed the face of trade and marketing. The relationship between suppliers and distributors has evolved in the direction of trade marketing: a methodology that enables both parties to benefit from a well-tended relationship.

Data governance has become an essential approach for any company, at a time when Big Data is taking an important place in business models. 

Faced with the proliferation of information, otherwise known as Big Data, many companies rely on data analysis to make strategic decisions and improve their performance.

Digital transformation is a process that aims to integrate digital technologies into the overall strategies of a company. It is now a necessity: the Internet and its users are constantly evolving.