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• Marketing fundamentals
• Sales techniques
• Financial accounting
• Written and oral communication
• English theater
• Ethics Courses

• Marketing & Communication mix
• Introduction & Business law
• Introduction to statistics
• Economic context
• Important historical landmarks

Case studies submitted by ��ɫ��Ƶ partner companies, to which the students, divided into teams, must respond collectively.

New adventures and experiences to develop your personal skills and work within a team, activities include; survival missions, military training, humanitarian commitment and more!

The Grande École Programme also allows students to develop their cultural experiences with an open-mind. This is to improve your analytical skills and broaden your knowledge in art history, geography, fashion, music, gastronomy and beyond.

• Financial analysis
• Corporate law & Taxation
• Market research
• Human resource management

• International trade
• Digital marketing & innovation
• Logistics & Purchasing
• Management of organisations

As in the 1st year, the business game uses real business case studies submitted by ��ɫ��Ƶ’s partner companies, so that students can work in teams to respond to the presented scenario.

This was designed so students can develop their cultural awareness with an open-minded and analytical approach. The 2nd year is an opportunity to discover a new universe, completely different from the one explored during the 1st year.

Certificates

• McGill School of Continuing studies I Montreal, Canada
• San Francisco State University I San Francisco, United States
• California State University I Long Beach, United States
• PACE University I New York City, United States
• UCSC Silicon Valley I Santa Clara, United States
• University of California I Berkeley, United States

*At an additional cost (range €5 000 - €8 000).

The second half of the third year of the American Track takes place abroad as well, either as an internship or in the form of a volunteering mission in line with ��ɫ��Ƶ's values and commitments.

• Strategic management 
• Project management 
• Business software 
• Sector Electives 
• Technologies in business

• Marketing & Sales Strategy Specialisation (4) - Paris/Nice

  Marketing & Sales Strategy Specialisation (4) - Paris/Nice

  The digital shift has turned traditional marketing approaches upside down. The Marketing Specialisation allows you to understand these changes in their entirety. In the 5th year, you have the opportunity to specialise in digital marketing, BtoC marketing or sales strategy.

  Teaching Objectives
  • Know how to analyse a market and establish a marketing strategy
  • Use different marketing and customer management tools
  • Mastering offline and online communication channels
  • Know how to manage a project and a product launch on the market

  Specialisation courses in the 4th year

  • Applied strategic marketing
  • Understanding the consumer
  • CRM (in english)
  • Web marketing (in english)
  • Responsible Marketing
  • Law and protection of personal data
  • Distribution and communication
  • Products and pricing
• Human Resources Management Specialisation (4) - Paris

  Human Resources Management Specialisation (4) - Paris

  In a time of major economic and social change, human resource management is a major challenge. This specialisation offers a strategic operational approach to meet this challenge.

  Teaching Objectives
  • Understand the role of the HR manager as a business partner
  • Investing in an operational HR function
  • Putting know-how at the crossroads of marketing and big data at the service of human beings
  • Know the legal principles of labour law

  Specialisation courses in the 4th year

  • Employment law
  • GPEC and new tools
  • Recruitment techniques
  • Remuneration policy
  • Payroll management: tools and developments
  • HR communication & employer brand (in english)
• International Management Specialisation (4) - Paris/Nice

  International Management Specialisation (4) - Paris/Nice

  The International Management specialisation allows you to develop a managerial profile with a strong international dimension. Courses are taught entirely in English. This major is also the most suitable for achieving double diplomas in the 5th year.

  Teaching Objectives
  • Knowing how to manage a team in an international and multicultural context
  • Understand, evaluate and establish a managerial strategy
  • To be able to accompany the international development of organisations
  • Mastering negotiations in an international context

  Specialisation courses in the 4th year
   International business (in english)
  • Intercultural Management (in english)
  • International Economics (in english)
  • International Marketing (in english)
  • Financial Management for International Business (in english)
  • Sustainability and New International Business Models (in english)
  • International Business Law (in english)
  • IT Tools: NO CODE initiation

• Finance, Audit & Control Specialisation (4) - Paris/Nice

  Finance, Audit & Control Specialisation (4) - Paris/Nice

  With the major Finance, Audit & Control, you master the fundamentals of the financial functions of the banking, insurance and financial engineering professions. In the 5th year, you can specialise in corporate finance, financial markets or wealth management.

  Teaching Objectives
  • Master advanced financial reporting techniques
  • Knowing how to carry out an operational audit as well as a corporate audit
  • Know all aspects of financial management of a company
  • Know how to establish an economic and financial diagnosis

  Specialisation courses in the 4th year

  • Financial Markets: Fundamentals and Methods (in english)
  • Business assessment
  • In-depth accounting, audit principles and methodology
  • Introduction to business taxation and property law
  • International finance
  • IT tools: VBA
• Purchasing and Supply Chain management Specialisation (4) - Paris/Nice

  Purchasing and Supply Chain management Specialisation (4) - Paris/Nice

  Globalisation and the increasing digitalisation of operations are profoundly changing the commercial, purchasing and logistics functions of companies. Focused on economic, environmental and social innovation, the specialisation Purchasing and Supply chain managementis arming you to face these new challenges.

  Teaching Objectives
  • Understanding the international trade environment
  • Mastering the management of an international supply chain
  • Know the principles of international and Community law
  • Adopt a responsible, collaborative and circular approach

  Specialisation courses in the 4th year

  • Global trade (in english)
  • Operations management and purchasing
  • International business law (in english)
  • Intercultural negotiation (in english)
  • Sustainability and New International Business Models (in english)
  • Transport & warehousing
  • Mediation
  • Performance management
  • IT tool: SAP Purchasing and Supply
• Specialisation Entrepreneurship and management for small businesses (4) - Paris/Nice

  Specialisation Entrepreneurship and management for small businesses (4) - Paris/Nice

  Creating, taking over or growing a business requires project management skills and specific abilities such as autonomy, initiative or creativity. The Entrepreneurship Major is a complete and cross-disciplinary programme that enables students to incubate a real business project and also to become intrapreneurs or managers.

  Teaching Objectives
  • Cultivating critical thinking and thinking "out of the box"
  • Developing cross-disciplinary skills in entrepreneurial management
  • Knowing how to develop talent and creativity
  • Deepen skills in innovation, innovation management and design thinking

  Specialisation courses in the 4th year

  • Management and takeover of SMEs
  • Business model
  • Entrepreneurial start-up & business model
  • Social equity financing
  • New technological trends for start-ups
  • Weekend Challenge (in English)
  • IT tools
  • Introduction to NO CODE
• Management and Cultural Engineering specialisation with ICP Paris (4) - Paris

  Management and Cultural Engineering specialisation with ICP Paris (4) - Paris

  Companies in the cultural sector are looking to recruit high-level executives capable of developing, launching and managing cultural events. To meet these needs, ��ɫ��Ƶ Business School and the Institut Catholique de Paris are combining their strengths and expertise.

  Over the two years of the programme, students will acquire solid knowledge of project management and the specific features of the cultural sector. More specifically, graduates will be able to :

  Learning objectives :

  • Defining a cultural policy or programme (strategic thinking, managing a festival in real-life conditions)
  • Financial and administrative management of a cultural project (budget planning, funding and sponsorship, legal framework of the cultural sector)
  • Design and implementation of communication, mediation and cultural marketing strategies (definition of target audiences, oral and written expression techniques, creation of appropriate communication media, measuring the impact of actions taken)
  • Project engineering (project management, steering tools, team management, management of cultural facilities, cultural mediation, environmental impact)

  Specialisation course in 4A :

  • History of cultural policies
  • Cultural sector issues in France and internationally
  • Cultural fortnight project management
  • Economics of culture
  • Communication strategy
  • Journalistic writing
  • Work placement and study trip

• Digital Marketing Strategy & Consumer Engagement (5) - Paris/Nice
• Commercial Strategy & Business Development Specialisation (5) - Paris/Nice
• BtoC Marketing Specialisation (5) - Paris
• Corporate Finance & Auditing Specialisation (5) - Paris/Nice
• Finance & Markets (5) - Paris/Nice
• Engineering & Wealth Management Specialisation (5) - Paris
• Purchasing and Supply Chain Management (5) - Paris/Nice
• International Management Specialisation (5) - Paris/Nice
• Human Resources Management Specialisation (5) - Paris
• Entrepreneurship and Management of Small Business (5) - Paris
• Management and Cultural Engineering specialisation with ICP Paris (5) - Paris

• IQS Universitat Ramon Llull, Barcelona, Spain - 4 MSc
• SolBridge International School of Business, Daejon, South Korea - 6 MSc
• University of Wollongong in Dubai, Dubai, United Arab Emirates - 7 MSc
• University of California Riverside, California, USA - 10 MSc
• McGill University, Montreal, Canada - 4 Diploma

• Dual degree MSc in Business Management (United States)

  Dual degree MSc in Business Management (United States)

  The ��ɫ��Ƶ Grande École Programme offers the option for a dual degree with a MSc Business Management course. This is intended for students in the International Management major. The first semester of the GEP final year takes place at ��ɫ��Ƶ on the Nice campus, while the second semester is spent entirely at the . This dual degree enables students to master all the administrative and financial processes of a company. A MSc Business Management degree provides students with all the necessary skills to excel in strategic management within international organisations. The course primarily focuses on the new challenges of international trade and business management.

  1st semester courses in Nice, at ��ɫ��Ƶ

  • Business, Government and Society
  • The Administrative Process
  • Strategic Marketing Management
  • Multichannel Marketing and Media Convergence
  • Introduction to Research Methods
  • Financial Management - Staten Island
  • Financial Management (optional tutoring)
   

  2nd semester courses in New York, at CUNY

  
  • Leadership and Organisational Effectiveness
  • Financial Management
  • Global Business Strategy
  • Strategic Human Resource Management
  • Managerial Decision Making and Applications
  • Seminar Business Topics (thesis support)
   

  Career Opportunities for a MSc Business Management

  
  A MSc Business Management degree can qualify you for a variety of attractive career opportunities, so it’s important to consider your studies are in line with your future goals. An MSc Business Management course is great alongside the ��ɫ��Ƶ GEP masters degree, and it’s available experience is ideal for the below career paths:

  • Marketing Manager
  • Business Developer
  • Project Manager
  • Logistics & Supply Chain Manager
  • International Reporting Manager
  • International Talent Manager
   

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• Dual Degree with MSc Finance and Investment (London, UK)

  Dual Degree with MSc Finance and Investment (London, UK)

  We provide a dual degree option for a MSc Finance and Investment degree, which is aimed at students of the Finance, Audit & Management Control major from the ��ɫ��Ƶ Grande École Programme. The first semester of the 5th year of the GEP course takes place on the Paris campus of ��ɫ��Ƶ. The second semester is spent entirely in . A dual degree provides students with the ability to graduate from both courses and universities simultaneously. The MSc Finance and Investment course enables students trained in financial management to discover and learn how to manage international finance, in the heart of Europe's leading financial centre. Each student can develop a high sought-after profile by companies, and acquire cutting-edge skills by specialising in the field of their choice. This includes financial risk management, project finance, or financial transactions.

  1st semester courses in Paris, at ��ɫ��Ƶ

  • Principles of Finance
  • Financial Markets & Products
  •Investment Management
  • Foundations of Scholarship
  • Research Methods for Finance & Accounting
   

  2nd semester courses in Greenwich, London

  
  • Principles of Finance
  • Financial Markets & Products
  • Investment Management
  • Foundations of Scholarship
  • Research Methods for Finance & Accounting
  • Financial Econometrics
  • Financial Analysis & Valuation
   

  Career Opportunities for a MSc Finance and Investment

  
  A MSc Finance and Investment degree can prepare you up for many different attractive career opportunities, so it’s important to ensure your qualifications are in line with your future goals. An MSc Finance and Investment course is a great addition to ��ɫ��Ƶ’s GEP masters degree, and it’s additional opportunities are ideal for the following career paths:

  • Account Manager
  • Asset Manager
  • Fund & Investment Manager
  • Bond Desk Manager
  • Trader
  • Bank Advisor
   

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• Dual Degree with MSc International Marketing (Edinburgh, Scotland UK)

  Dual Degree with MSc International Marketing (Edinburgh, Scotland UK)

  The dual degree option of a MSc International Marketing degree is aimed at students in the Marketing & Sales Strategy major. A dual degree will enable you to study and graduate from the ��ɫ��Ƶ Grande École Programme and the partner university at the same time. The first semester of the GEP 5th year takes place entirely in , while the second semester takes place at ��ɫ��Ƶ on the Nice campus. This dual degree is a course focused on digital marketing. It allows students to discover webmarketing, and new sales and communication techniques to be applied on an international scale. This will allow graduates of a MSc International Marketing course to contribute to the development of organisations in foreign markets.

  1st semester courses in Edinburgh, at Napier

  • Intercultural Business Communication
  • Principles & Practices of Marketing
  • Consumer Behaviour
   

  2nd semester courses in Nice, at ��ɫ��Ƶ

  
  • Global Marketing
  • Strategic Brand Management
  • Research Methods
  • Direct & Digital Marketing
   

  Career Opportunities for a MSc International Marketing

  
  A MSc International Marketing degree can set you up for many different career opportunities, so it’s important to ensure your qualifications are in line with your future career goals. An MSc International Marketing course is a great addition to ��ɫ��Ƶ’s GEP masters degree. With the teachings of the MSc course, you’ll be an attractive candidate for the following career paths:

  • International Marketing Manager
  • Marketing Project Manager
  • Business Ethics Consultant
  • Internal Communication Manager
  • Media Planning Manager
  • Real Estate Marketing Specialist
   

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• Dual Degree MSc in International Marketing with Tourism & Events (Edinburgh, Scotland UK)

  Dual Degree MSc in International Marketing with Tourism & Events (Edinburgh, Scotland UK)

  The dual degree opportunity in the ��ɫ��Ƶ Grande École Programme is an MSc in International Marketing with Tourism & Events. This is aimed at students in the Marketing & Business Strategy major. A dual degree will enable you to study and graduate from both universities at the same time. The first semester of the GEP final year takes place entirely in , and the second semester is spent at ��ɫ��Ƶ on the Nice campus. This dual degree course is focused on marketing management in the tourism and international events sectors, so it’s the perfect option if you’re looking for a MSc Tourism degree with wider applications. Students of this course can develop solid skills, enabling them to master the techniques needed to enhance the value of commercial, sporting, or cultural events, on an international scale. This provides in-depth knowledge and a mastery of marketing and communication strategies, so that students can have a future impact on the development of a company, and give an international dimension to its actions.

  1st semester courses in Edinburgh, at Napier

  • Intercultural Business Communication
  • Principles and Practices of Marketing
  • International Festivals & Events Management
   

  2nd semester courses in Nice, at ��ɫ��Ƶ

  
  • Global Marketing
  • Strategic Brand Management
  • Research Methods 
   

  Career Opportunities for a MSc in International Marketing, with Tourism & Events

  
  A MSc for International Marketing with Tourism & Events degree can lead to many different career opportunities, so it’s important to ensure your qualifications are in line with your future career goals. Go beyond a MSc Tourism degree and delve into the world of International Marketing for wider job prospects and gain flexible industry knowledge. With the experiences from this MSc course, you’re a great candidate for the following career paths:

  • Marketing Manager
  • Product Manager
  • Sustainable Tourism Developer
  • Event Manager
  • Hospitality Web Marketing Manager
   

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• Dual Degree Msc in International Marketing (Moscow, Russia)

  Dual Degree Msc in International Marketing (Moscow, Russia)

  A dual degree option for the 5th year of the ��ɫ��Ƶ Grande École Programme is the Msc in International Marketing, which is aimed at students of the Marketing, Communication, & Commercial Strategy major. A dual degree will allow you to graduate from both universities for both courses at the same time. Therefore in your last year, you will spend one semester at ��ɫ��Ƶ, and one semester in Moscow. The first semester takes place at ��ɫ��Ƶ on the Nice campus, and the second semester is based in Moscow at the . During these two semesters, students learn how to design and apply marketing strategies to different international economic, legal, and cultural contexts.

  1st semester courses in Nice, at ��ɫ��Ƶ

  • Business, Government & Society
  • The Administrative Process
  • Strategic Marketing Management
  • Multi Chanel Marketing & Media Convergence
  • Introduction to Research Methods
  • Financial Management
   

  2nd Semester courses in Moscow

  
  •Russian as a foreign language
  •Management of Integrated Marketing & Innovative Products
  •Managerial Economics
  •Customer Service
  •Loyalty Management
  •Marketing planning and audit
  •Service Marketing & Marketing metrics
  •Weekly guest (lectures from guest professors/managers)
  •D����������ٲ��پ��Dz�
   

  Career Opportunities

  
  • Trade marketer
  • International marketing consultant
  • International marketing research manager
  • International project manager
  • Category manager
  • Product manager
   

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• Dual Degree PGD (United-States)

  Dual Degree PGD (United-States)

  This dual PGD (Postgraduate Diploma) is aimed at students who wish to improve their skills or acquire a double competence in one of the 6 areas of specialisation offered at Riverside: Digital Marketing, Entrepreneurship, Project Management, Sports Management, Global logistics and Supply Chain Management, Leadership and Organizational Excellence. The first semester takes place at ��ɫ��Ƶ on the Nice campus, the second at the University of California Riverside.

  1st semester courses at ��ɫ��Ƶ (Nice)
  • Business, Government and Society
  • The Administrative Processes
  • Strategic Marketing Management
  • Multi Chanel Marketing and Media Convergence
  • Introduction to Research Methods

  2nd semester courses in Riverside
  • Global Human Resources
  • Global Marketing
  • Multinational Financial Management
  • Building Tehchnology-Centric Organizations
  • Strategic Management in the Global Environment

  6 specialisations possibles during the 2nd semester in Riverside
  • Digital Marketing
  • Entrepreneurship
  • Project Management
  • Sports Management
  • Global logistics and Supply Chain Management
  • Leadership and Organizational Excellence

The 5th year Business Game, #Negoc'��ɫ��Ƶ, consists of a commercial negotiation based on cases submitted by 4 to 6 partner companies.

Students have 2 hours 30 minutes to prepare their sales pitch, which they then present to a panel of experienced professionals.

Recent editions have brought together companies such as CBRE, Altran and IZI by EDF, who have had the opportunity to gain a fresh perspective on their issues and to identify high-potential future graduates.

The dissertation is the link between the academic and professional dimensions, as it deals with a theme linked to the students' future professional life.

Students choose their subject in the 1st semester, from a list drawn up by their dissertation supervisor, who then guides them through each stage of the writing process: building up the corpus, defining the plan, carrying out the empirical study, etc. A pre-defence in May enables them to fine-tune the final work.

A pre-defence in May enables them to adjust the final work to be handed in (between 60 and 80 pages) before the defence before a jury in June or September.